At the end of September, the management of "Bronya" production made a working visit to the clients and employees of the exclusive distributor, "Bronya China."
During the trip, negotiations were held with the management and owners of the dealer's current and potential future clients—a "nuclear corporation," an agricultural holding, construction companies, and chemical, oil refining, and pharmaceutical enterprises. The visit also included site tours to audit structures and equipment where our coatings had previously been applied—"Bronya" demonstrated reliable quality with predictable performance.
Specifically, visits were made to several of our clients who are resident enterprises in the free economic zone for industrial development in the city of Huanggang, Hubei province.
At the end of the business trip, at the "Bronya China" representative office, the General Director conducted an exclusive training and master class on the sales, implementation, and application of "Bronya" coatings for the employees and partners of our exclusive representative.
Alexander Boyarintsev, Head of "Bronya":
"We have been in China since 2016, and during this time, 'Bronya' coatings have proven themselves—similar to the situation in Russia and other countries—as a flagship and undisputed leader in innovation, despite the 'red ocean' of competition; there are literally dozens of similar paints in China. In recent years, under the 'Made in Russia' umbrella brand alone, we have participated in expo forums three times, including this year in Harbin.
Since last year, we have resumed export shipments to China in container volumes, and immediately after the 'Made in Russia' exhibition this year, we dispatched several export shipments. This is the result of the painstaking joint work of our team, the REC (Russian Export Center), our regional ESC (Export Support Center), and of course, our Chinese dealer and their clients. For example, in the last 2 years alone, they have come to us in Volgograd for training five times. And from our side, not counting exhibitions and expos, our employees have been on business trips more than ten times, with dozens of video conferences and hundreds of emails just recently—all of this combined has borne fruit.
We thank all our partners for the invitation and for organizing such an intensive program. My main conclusion from this trip is that despite very different ethnic and cultural aspects, morally and spiritually, in our overall value system, we are very similar and close.
The growing positions of our Russian, Stalingrad-based 'Bronya' and other Russian products under the 'Made in Russia' brand, both in China and in other countries, prove that our exports have long been strong not just in raw materials like oil, gas, and grain, but also in truly breakthrough, science-intensive technologies, including in a highly competitive environment."