Training 'Leaf of Life' for Bronya Employees and Partners: Environmental Friendliness as a Competitive Advantage

On May 12th, a closed, exclusive training session for Bronya employees and partners was held at the Bronya company office in Volgograd, dedicated to the opportunities of the 'Leaf of Life' eco-label — an international environmental standard according to ISO 14024.
Svetlana Proskurnikova, Head of Client and Partner Relations Development at the Ecological Union — a leading Russian NGO in ecology with 30 years of history — was the speaker.
The training was attended not only by Bronya employees but also by representatives of dealership centers from Samara, Rostov, Yaroslavl, Volgograd, and Saint Petersburg.
Key Topics:
'Green' trend in business: growing demand, stricter requirements, and new opportunities.
How to properly communicate product environmental friendliness to clients.
Why 'Leaf of Life' is not just a badge, but a real tool for promotion, participation in tenders, and export.
Case studies of 'Bronya', 'Tarkett', 'Leroy Merlin': how eco-labeling strengthens market positions.
Answers to live questions from participants and exchange of regional experience.
'Bronya' products with the eco-label already include:
Bronya Classic
Bronya Classic NF
Bronya Facade
Bronya Facade NF
Bronya Anticor
(And two more modifications are already preparing for certification! Stay tuned for news)
We don't just research and follow the market — we shape it.
Environmental friendliness is not a trend, but a new reality in which 'Bronya' feels confident, follows trends, and creates them.