We are launching a series of posts that will open the door to the psychology and worldview of China. It is a completely different world with its own rules of the game!
While we use RuTube and watch VK Videos or Reels, life in China revolves around WeChat and TikTok. These platforms are vastly different in terms of presentation, emotional tone, and graphic design. The competition there is colossal: you have to fight for every second of screen time to hold the audience's attention.
"Bronya China" is doing a titanic, global job in promotion. In addition to technical support and presentations at factories, they create hundreds of videos. It is a mix of our corporate style and local Chinese flavor: reports with real clients, bright and emotional presentation, and content adapted to local trends.
