Our company – a Russian developer and manufacturer of high-tech thermal insulation coatings from the Volgograd Region – continues to expand its presence in the Chinese market. Today, the company's products are supplied to 68 countries worldwide, and operations in China have been ongoing since 2018.
Recently, NPO "Bronya" took part in the "Made in Russia" festival-fair in China for the fourth time. This year, the event is being held in Tianjin for the first time, bringing together Russian manufacturers, exporters, and Chinese partners.
For the company, participation in such events has long ceased to be solely about presentation. After almost every exhibition, concrete commercial results follow — new inquiries, negotiations, and orders, including those placed "on the spot". In some cases, we are talking about at least container‑sized shipments of products.
Today, container deliveries to China have become a routine part of our export work. This result is especially telling, as we operate in one of the largest and most competitive markets in the world.
During a press approach at the festival, NPO "Bronya" products were presented to the head of the Russian Export Center, Veronika Olegovna Nikishina, and to the head of the prefecture.
Our company already has concrete examples of how participation in Russian export events leads to business scaling in China. In particular, after the exhibition in Harbin, "Bronya" products were supplied for the needs of Beijing's municipal services, and a contract was also signed with the Chinese corporation Sinopec.
It is significant that in the foreign economic activity classification, the product falls under the category of paints and varnishes. Formally, it is "paint from Russia". In reality, however, behind this definition lies a high‑tech product with its own research and production base, patents, and many years of experience in international deliveries.
The Chinese market, in this regard, has become one of the clearest examples for us of how a Russian technology can not only interest a foreign consumer at an exhibition but also transition into regular commercial supplies.
"For us, participation in 'Made in Russia' is primarily about working for results. For many years, we have seen that the exhibition can become the beginning of a very specific chain: introduction, negotiations, orders, and then regular deliveries. It is especially valuable when it comes to China, where competition is extremely high. Today, a container shipment of Russian high-tech products to China for 'Bronya' is no longer an exceptional event but part of normal export work. And this is perhaps one of the best indicators that Russian technologies are indeed in demand on the world market,"
– noted the General Director of NPO "Bronya", Alexander Boyarintsev.
