Friends, we are sharing with you a news story that was recently released on NTV. His main theses are:
"At the Russia exhibition at VDNH, Alexander Boyarintsev is cheerful, energetic, confident. He talks about his company as if it had just entered the market, but there are already fifty countries that have bought, are buying and will buy thermal insulation, waterproofing and flame retardant coatings, which Alexander and his colleagues call "liquid Brinya".
More recently, Alexander competed for world markets with foreign analogues, and now the businessman admits that all competitors have lagged far behind, looking at how distributors are leaving for our domestic manufacturer of heat paints, and the company itself is gaining export momentum. And it is not surprising — up to half of the new foreign dealers are ex-clients of an American competitor.
Alexander's company does not have its own strength and growth potential, but nevertheless, a key role in the fact that a small Russian manufacturer managed to conquer the world market was played by export support