The partner of the discussion was the Joint Stock Company "Russian Export Center", the moderator of the event was the head of Rospatent Yuri Zubov.
The discussion was also attended by Pavel Spitsyn, Director of the Representative Office of the World Intellectual Property Organization in Russia, Stepan Reus, General Director of Tsarist Privilege LLC, Head of the head office of the international law firm SCHMITT & ORLOV in China (g. Beijing) Arsalan Tanganov, Director of the Legal Department of the United Confectioners Holding Konstantin Zharinov and, of course, our CEO Alexander Boyarintsev is an invited Expert in the field of quality and ESG implementation, the first winner of the competition is a laureate of the national Award of the Government of the Russian Federation "Quality Leader 2021", Expert of the Year 2023 in the Science nomination.
Having extensive practical experience and competencies in the field of
IP protection abroad Alexander Boyarintsev made a presentation, during which he told about the history of the company's creation, the company's successes and achievements over 15 years since its foundation, export potential, shared the company's personal life hacks when registering international trademarks, and also spoke about the diversification of export markets, new logistics routes that under the conditions of sanctions pressure they are constantly changing.
For a number of countries, the purchase of liquid ceramic insulation directly from Russia has become impossible, but with the assistance of the Russian Export Center, the regional Export Support Center, it was possible to build new routes, find new solutions, which, as we see today, have turned out to be quite successful and working.
Since the foundation of NPO BRONYA, we have exported products to more than 50 countries around the world.
To promote liquid ceramic thermal insulation to foreign markets, the company NPO Bronya LLC has already carried out tremendous work, which continues at the moment.
The head of the company, Alexander Boyarintsev, believes that the confirmation of the reliability of the goods by patents and voluntary certification documents is an important strategic vector for the development of the Bronya enterprise
In this connection, in 2022 we received the 12th Patent, were one of the first to become the owner of the certificate "Made in Russia" and a participant in the Program for promoting Russian products abroad, entered the short list of the ESG Awards Russia 2022, received an Environmental certificate for a number of products "Leaf of Life" and implemented the ISO Environmental Management System 14001.
According to Veronika Nikishina, General Director of the Russian Export Center, more and more Russian companies are patenting their products and thereby strengthening their competitive advantages, including in foreign markets.
Alexander Boyarintsev believes that protected intellectual property is the main asset of our company for export, strengthening our position in the export market.
In this connection, the company NPO Bronya LLC has been working on the international registration of the trademark "Bronya" in Latin and Cyrillic since its formation. We have already registered it in the countries of the Madrid Agreement, in all EU countries, in North America, Asia, as well as in South Korea, Canada, in a number of Arab countries, in the CIS countries. And recently, in April 2023, they successfully passed the international registration of the BRONYA trademark in the USA and became the owner of a Certificate of registration for a period of 10 years.
In addition, on the day of the event on 04/26/2023 in Moscow, the Russian Export Center and Rospatent signed a cooperation agreement aimed at promoting innovative companies that have received a patent to foreign markets, including through the "Made in Russia" certification program.
Interaction with such federal structures and organizations as Rospatent, the Russian Export Center enables innovative companies, by the way, which is NPO Bronya LLC, to be ahead of the planet, namely, to participate in collective expositions Made in Russia at international exhibitions, to use state support measures, to train their employees at the REC export school, to receive the best informational and expert support.
On April 26, 2023, Alexander Boyarintsev, CEO of NPO Bronya LLC, took part in a panel discussion "Intellectual Property protection as a prerequisite for working in export markets" within the framework of the V International ERA IP Conference "Intellectual
5 May 2023